Selfie sticks are SOOO last year. If you want to be on the cutting edge of selfie technology, you really need to get your hands on the ‘world’s first selfie bottle’—a camera invention by none other than Coca-Cola.
The (let’s call it odd?) gadget was created by advertising agency Gefen Team for Coca-Cola Israel’s Summer […]. petapixel.com
The Sirui Dragon Series B25R bendable RGB LED light first announced a few months ago is now officially available to order. The $199 500 Lux LED light can be bent inwards or outwards to provide a wrap-around light, giving creatives the flexibility (pun intended) to properly and easily light their subjects in practically any space. [Read More]
Benro has developed what it says is the world's first travel tripod with "one-key auto-leveling" that uses a battery-powered system that will adjust a tripod to be perfectly level automatically. [Read More]
Pixii says its new 2023 version of its digital rangefinder camera of the same name is the world's first to use a 64-bit processor, which leads the company to claim it as a next-level "software-defined camera." [Read More]
Rotolight has announced what it says is the world's first electronic "SmartSoft Box" for its AEOS 2.
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Sony has announced the Xperia 1 Mark IV, a smartphone packed with features that put the needs of video shooters first but doesn't hold much back for everyone else. It's also the first smartphone with a true optical zoom lens that can shoot between 85mm and 125mm. [Read More]
The LargeSense LS911 is definitely a camera that is not for everyone. It is well-suited to individuals who want to thoroughly explore large format photography or who already have experience working with large format camera systems.
Canon is rumored to relaunch its tilt-shift line of lenses in RF mount in 2021, but a new report restates they won’t be simply re-mounted versions of their EF counterparts but instead will feature autofocus — a first for tilt-shift lenses.