Sigma Patents Ambitious 15mm f/1.2 Full Frame Lens Design

The image above shows the optical design of a lens that has never existed before: Sigma’s patented 15mm f/1. 2 full-frame lens. For now, this is just a patent, with no guarantee Sigma will ever bring it to market.

Just announced: New Sony PXW-Z300

Sony has announced the new PXW-Z300 camcorder today (specs available at BHphoto). What’s notable for us Alpha shooters is that this is already the second camera Sony has unveiled this month, following the RX1R III.

Just announced: new AstrHori AF 27mm f/2.8 Lens

This new autofocus APS-C E-mount lens is now available for preorder at BHphoto, Amazon.

The post Just announced: new AstrHori AF 27mm f/2.8 Lens first appeared on sonyalpharumors.

New Sony RX1rIII (p)reviews by Terry Warfield, Tony Northrup, TheVerge

Sony RX1rIII preorders at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK. In general reviewers have mixed feelings about the Sony RX1r III. I think the camera will prove ot be more popular than they might think.

Wild rumors roundup: A7sIV and FX8

About those rumors: I have no idea who sent them and 90% of the times they turn out to be wrong. But, it happened in the past that a couple of those were right. So I will post them today, and we all together can eventually keep track of this.

Sony RX1rIII youtubers reaction

Sony RX1rIII preorders at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK. Some good and some negative reactions from the youtuber community. But keep in mind that none had the camera in hand for testing.

Smarter Denoising, GPU Boost & Faster Exports – Aiarty Video Enhancer Update + Special Offer

Aiarty Video Enhancer has just rolled out a major update—bringing expanded GPU support across more devices, faster performance, and smarter denoising. It is easy to upscale, deblur, denoise, and enhance your footage with natural, texture-preserving cleanups and pro-level results — all processed locally, offline.