The end of an era is happening today as Fujifilm Pro 400H is saying goodbye to the world. Despite the declining sale of film, Fujifilm Pro 400H isn't being discontinued because of sales numbers. The company cites in a statement to the Phoblographer that the film cannot be made anymore. This makes the story even sadder.
thephoblographer.com
On January 15, Fujifilm announced that it would no longer be producing the Pro 400H film. Photographer Taylor Pendleton decided to say goodbye to the beloved film stock in the best way she could think of: enjoying her last roll. petapixel.com »
2021-01-29 20:39
While Kodak Portra 400 has forever enjoyed the spotlight, Fujifilm Pro 400H has in some ways lived in the shadow of what's often marketed with Kodak's option. But in truth, Fujifilm Pro 400H has a character that is all its own--and like Portra, you either love it or you despise it. thephoblographer.com »
2017-05-29 13:00