Fujifilm’s Instax Square format has been a huge success for the company with individuals who were unsatisfied with the size for the format of the smaller (but more popular) Instax Mini Film. Apparently, the demand for the SP-3 printers, which use the Instax Square film, has been immense because they are actually being picked up and flipped on auction sites like eBay for as high as a 2005 markup.
thephoblographer.com
"Hey, do you want a Polaroid?" This short sentence makes several people light up with joy. And though the Fujifilm Instax SQ40 doesn't shoot Polaroid film, the Instax prints it spits out will make people beam all the same.
Most cameras these days shoot in two different aspect ratios. There's 4:3, which is the four-thirds standard. For a long time in history, the 4:3 standard was necessary for television and 110 films.
There is no doubt in my mind that if there is one company that's barely hanging in there in the photo industry, it's probably Pentax. They haven't made the monumental mistakes that Nikon has in the past, but they've run into a lot of unfortunate events.
I was going to start this post by saying that if you're bored and looking for a new camera, go grab a Mamiya 6. But the truth is that there's no good reason not to grab a Mamiya 6. Is it pricey? Yeah, but it will be a fantastic learning tool for you.
I've owned a large variety of cameras. And for a long time, lots of companies made great ones. Some swear by the Mamiya RB67. Others adore their Pentax 67. Still there are also cults around Hasselblad's cameras.
When you’re shooting landscape photography, it can be challenging to decide whether a scene looks better in horizontal or vertical orientation. You may also think about shooting in Instagram-ready square format, or go for a broader capture with panoramic format.