Continuing on the excitement of the Hasselblad X1D, the company has introduced a brand new lens: the Hasselblad 120mm f3.5 macro. For most digital photographers, this won't sound like a very fast aperture lens but you have to keep in mind that this is a medium format camera lens designed for a sensor that is larger than full frame 35mm sensors.
thephoblographer.com
Lens speed boosters give you more focal length range and extra light. They've been known to photographers for a while now. They're also great tools for those who want more from their lenses. But unfortunately, they're not all created equal.
Right now it is a two horse race in the medium format mirrorless game between Fujifilm’s GFX system and the Hasselblad X1D system. There are reasons for a photographer to choose either side and at this point, neither one has separated itself from the competition much.
Perry Oosting—Hasselblad CEO and veritable knight in shining armor to those fans who saw him transform the company back into a respected camera maker—has suddenly and without explanation announced that he is stepping down from his post.
Need a little bit of gear lust in your life this Friday? We’ve got you covered. The video above by Pro Centre camera store in London claims to be the “world’s first” unboxing of the Hasselblad X1D mirrorless medium format camera.
Hasselblad caught the industry's attention recently with the release of the world's first medium format mirrorless digital camera, and today they're announcing an interesting concept: the Hasselblad V1D.