Hasselblad is one of the most storied names in photography. The company was founded in Sweden in 1841 as a trading business, but by the early 1900s, Victor Hasselblad began producing cameras that defined the brand and set a new standard for precision and design. [Read More]
petapixel.com
There’s a lot more to focusing than many novice photographers realize. When they delve into it, it can seem complex. However, it is easy to master once you have found your way around your camera. [Read More]
DJI has entered yet another new product category by launching Romo, a robot vacuum cleaner. And like DJI's other recent new products, including its first 360° camera, the Osmo 360 action camera, its advanced Power-series battery system, and even its e-bikes, everything always comes back to DJI's most famous product segment: drones. [Read More]
Canon's 410-megapixel full-frame image sensor made its first public appearance at the Shanghai International Photographic Equipment and Digital Imaging Exhibition (P&I) in China last week. [Read More]
Apple has announced a major corporate shakeup, with chief operating officer (COO) Jeff Williams leaving his post later this month. Once Williams fully retires late this year, Apple's chief executive officer (CEO), Tim Cook, will take over Apple's design team, a significant shift for the Cupertino-based tech company. [Read More]
I love it when photographers say something like, "It's not about the tech. " That's truly wrong -- a pinhole camera can't shoot sports in the same way that a Sony a9 III can. But there's something to be said for the wisdom of what Zack Arias said many years ago: what matters is the moron behind the camera.
A new image sensor has been developed that uses a new crystalline material that is very similar to silicon. It's called perovskite and unlike traditional sensors which dedicate separate pixels for red, green, and blue color recognition, perovskite sensors can ditch color filters entirely, which allows them to triple resolution and light-gathering capabilities. [Read More]