Sigma seems to be changing its entire identity with its new releases. The company has announced a new visual identity, a metal body camera, and two telephoto lenses. From the rebranding exercise to the new devices, it appears that Sigma may follow in Leica's footsteps.
While this is not the first time a Japanese company has tried to achieve this feat, the way Sigma portrays itself seems off. Here's why. . thephoblographer.com
I'm going to frank, I don't like LEDs. I think that they lend themselves to photographers who simply just capture scenes instead of create them. But I think that when you use every single tool that you have available to you, then creative expression can be realized in a much more authentic way.
Sigma has announced the ultra-telephoto zoom 300-600mm F4 DG OS sport for the L and E mounts. Sigma 300-600mm f/4 DG OS Sports Overview Versatile Reach, Prime-Like Performance The Sigma 300-600mm f/4 DG OS Sports Lens is an ultra-telephoto zoom lens designed for sports, wildlife, and action photography.
In the past few years, we have witnessed the beginning of the end for the DSLR. CIPA reports have shown a toward-facing trend in the past, with this segment seeing a 20% decline. While people debate that the DSLR reign will continue, despite the odds, we must face the harsh truth: nobody is ready to revive them.
There's nothing wrong with saving money on EF glass, the EF to RF adapter with third-party lenses works just fine. There is still inventory of some high performance SIGMA lenses for the EF mount and today B&H Photo has the Sigma EF 28mm f/1.
Canon has been known to not work with third-party lens makers. But this year, that changed. With Sigma, Canon has opened a new pathway for their APS-C cameras to get more lenses. There have been rumors that Sigma will launch a bunch of new lenses, and now Sigma Global has announced the dates for the same, as well as the focal lengths.
CineD mentioned something interesting in their review of the Sigma 28-45mm F1.8 DG DN Art lens. Sigma has already announced that they will launch the following Sigma APS-C lenses for the RF mount – the first three are on my Christmas wish list (Craig if you are listening – ahem). But notably missing were any [...] Source