To celebrate National Peanut Butter Lover’s Day, celebrated on March 1, peanut butter manufacturer Jif has partnered with the GIF-hosting platform Giphy to create a limited-edition version of its 40-ounce jars of peanut butter that feature a double-sided label says ‘JIF’ on one side and ‘GIF’ on the other.
The design, of course, is a nod to the seemingly never-ending debate about how the animated image format is pronounced.
In the product listing, Jif had the following to say about ‘Setting the record straight, one jar at a time:’
‘The debate over how to pronounce GIF has been raging for too long. Hard G or Soft G? “Gif” or “Jif?” If only there was a co-branded, limited-edition jar of edible education to finally set the record straight. A collaboration between two titans of pronunciation that unequivocally declares, “Jif is peanut butter, GIFs are animations. ” This is your lucky day, and this is that jar. ’
Despite the creator of the GIF format, Steve Wilhite, confirming the acronym was pronounced with a soft G, the debate rages on. The fight over the pronunciation even has its own Wikipedia section within the GIF entry and a website dedicated to the cause breaks down, in detail, the rationale for it being pronounced with a hard G.
To—quite literally—top it all off, the lid of the limited-edition 40-ounce jar of peanut butter reads, ‘If you’ve ever called a GIF a “Jif,” we forgive you. ’
You can pick up one of the limited-edition jars on Amazon for $10.
. dpreview.com2020-2-26 18:31