Fujifilm releases Provia 100-branded instant noodles in South Korea

Fujifilm has taken an unusual departure from its regularly scheduled programming to bring you. . . instant noodles? Yes, you read that correctly — as part of a promotional giveaway, Fujifilm Korea has created Fujifilm Film Simulation Instant Noodles, a line of instant noodles that's wrapped with the same branding used on Fujifilm's Provia 100 color reversal film packs. dpreview.com »