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07:02

First Impressions: Leica Sofort Instant Film Camera

If you were to tell me years ago that Leica was going to launch an instant film camera, I would've laughed pretty hard. But as Instax started to become more and more serious (and expensive) it started to make more sense.

22:06

LEICA Unveils the SOFORT Instant Camera

Leica proudly announced today, the newest member of its family, the Leica SOFORT instant camera. The SOFORT boasts a unique Leica design with special features, offering quick and easy access to photography that will have users seeing and sharing real photographs within seconds.

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