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This Canon ‘Live for the Story’ Ad Used Huge Lighting Rigs in a Creative Way

This brilliantly lit commercial for Canon introduces a new campaign that urges the viewer to “Live for the Story”, and rather curiously does not prominently feature a camera at all. The 60-second spot follows the romantic journey of a young boy growing to adulthood, along with all the spontaneous bicycle trips, piano playing, fully clothed […]