Fujifilm has pretty much always been playing in its own arena. I think a former Leica VP said it best by saying that sometimes competing with other brands is like swimming with sharks. While their APS-C cameras surely do something much different, not many other brands try to go into medium format territory.
Back in 2014, the Phoblographer reported on one of Fujifilm's medium format film cameras possibly getting a digital update of some sort. "On paper the camera almost sounds like a bigger brother to the retro cult-favorite X100 and X100s," we wrote.
It's a known fact that the Fujifilm GFX system is designed to compete with full-frame cameras. But logically speaking, full-frame cameras are much more capable. Image quality aside, they've got faster autofocus, more useful technology, more lenses, and quite the head start.
Earlier this year, KONO! launched the KONO! Delight Art 100 in 120, then later in 35mm. This isn’t a typical film emulsion. We’re told it’s tinted Kodak Ektar 100. Ektar was my least favorite Kodak film, and KONO! added some flavor.
Some of you may already be aware that we regularly prowl Reddit communities, on the lookout for all kinds of cool film photography stuff. A great example is this homemade camera we recently spotted on r/AnalogCommunity.
One of the most frustrating things that could happen to film photographers is getting ruined photos because of a camera issue. It's always a risk when you're working with an old camera, especially one that hasn't been serviced or the lenses haven't been CLA'd (Clean, Lubricate, Adjust) in a long time.
When I first got started in medium format film photography, I found it pretty confusing. But I, like many of you, was basing it off of the digital photography formats available. This can get even more confusing for digital photographers getting into film. So we've got a tutorial video that should sort it out.
Fujifilm turned a lot of heads in September with their GFX 50s announcement. We have all been patiently waiting for the cameras to hit the market even if the fact is that most of us will still find them out of our price bracket by a good margin.