It can sometimes be a bit confusing to make filters seem like fun. They don't have the sexiness that a camera or a lens does. But indeed, they can help your camera do things it wasn't able to before.
What if one filter could fit all your lenses? What if circular and rectangular filters worked together? What if filters just snapped on with a magnet? That’s the idea behind the H&Y Revoring Swift, a modular filter system that integrates circular and rectangular filters as well as a hood and lens cap.
Hoya USA introduces Solas, a new series of IRND (Infrared Neutral Density) filters for photo and cinema cameras. Through the use of advanced materials and precision Japanese manufacturing the SOLAS series maintains neutral color transmission throughout the 1 to 10 stop density range while suppressing infrared contamination.