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New Sony A7SIII, A7CR & A7CII firmware update adds great new features!

Sony gave us a ton of new features through firmware updates! Main features for A7CR & A7CII: auto target recognition and dynamic active stabilization. Main features for A7SIII: custom LUTS Sony A7sIII (download here) Shooting & Playback functions: Supports the Write Digital Signature function for still images as part of Sony’s Camera Authenticity Solution.

SIRUI Lenses at Their Lowest Prices Ever – Up to 67% OFF!

Save big on Sirui lenses sold at BHphoto, Amazon. HOT DEALS: For the first time we have a $200 discount on the Sony A7cII sold by BHphoto, Amazon, Adorama. All new Sony rebates can be found on those pages at BHphoto, Adorama and Amazon.

Just announced: New Sony 50-150mm f/2.0 GM lens

Preorders: BHphoto, Amazon, Adorama, Fotoerhardt, Fotokoch, Calumet, WexUK. Clifton. ParkCameras. CameraHouse. CameraPro. Reviews: Hands-on at Explora. Youtube reviews: Official product video: Poll: The post Just announced: New Sony 50-150mm f/2.0 GM lens first appeared on sonyalpharumors.

Press text: Sony Electronics Launches FE 50-150MM F2 GM

Preorders: BHphoto, Amazon, Adorama, Fotoerhardt, Fotokoch, WexUK. Sony Electronics Launches FE 50-150MM F2 GM The World’s Firsti Telephoto Zoom Lens with a Maximum Focal Length of 150 mm and Constant F2 Aperture Designed for Wedding, Portrait, Indoor Sports, Photo, and Video Professionals Sony Electronics Inc.

Sony China to hold 15th anniversary event on April 25th

Sony China is advertising a special event on April 25th for the 15th anniversary. For sure they are going to display the new 50-150mm f/2. 0 GM lens! – REMINDER: On April 23 at 3pm Sony will announce the new 50-150mm f/2.