Polaroid Aims to Capitalize on Growing Demand for Photographic Authenticity

Polaroid Aims to Capitalize on Growing Demand for Photographic Authenticity
ФОТО: petapixel.com

In an age increasingly dominated by artificial intelligence, endless scrolling, and digital fatigue, Polaroid is making a stand. The company’s newest marketing campaign, “The Camera for an Analog Life,” signals more than just the launch of its newest instant camera, the Polaroid Flip; it reflects and aims to monetize a broader cultural pushback against the ubiquity of screens and the exhaustion that comes with them. [Read More]

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2025-7-11 22:10