Apple is adjusting its marketing in the United Kingdom following an investigation by the country’s Advertising Standards Authority (ASA). The investigation called into question language that Apple used that stated the Pro Display XDR was “far beyond HDR,” among other claims.
Apple’s Pro Display XDR was one of the most exceptional monitors any Apple user […]. petapixel.com
Following a complaint and subsequent review by the Advertising Standards Authority (ASA) in the UK, Apple has changed the marketing for its $5,000 Pro Display XDR. Per 9to5Mac, the ASA asked Apple to remove the term 'Far beyond HDR' from its marketing materials for its flagship display, a request which Apple abided, at least in the UK. dpreview.com »
2021-04-12 19:27
Apple Pro Display XDR users can now perform in-field recalibration of their monitors. Apple has released the Pro Display XDR Calibrator, allowing users to recalibrate their displays for the first time since the display's release last December. dpreview.com »
2020-12-02 22:38
Apple has announced the Pro Display XDR Calibrator along with Firmware version 4. 2. 30 that allows for in-field recalibration of the Pro Display XDR for specific color workflows that may require custom calibration. petapixel.com »
2020-12-02 01:36
Apple has announced it’s opening up pre-orders for its new Mac Pro and Pro Display XDR monitor tomorrow, December 10. It’s been six months since Apple first showed off the redesigned Mac Pro and accompanying Pro Display XDR monitor at WWDC. dpreview.com »
2019-12-09 20:26
Apple have introduced the all-new Mac Pro, a completely redesigned, breakthrough workstation for pros who push the limits of what a Mac can do, and unveiled Apple Pro Display XDR, the world’s best pro display. photographyblog.com »
2019-06-04 12:00