Sony appears to have underestimated the demand for one of its new products again, as the company has announced a shipping delay out of Japan due to a number of orders that “greatly exceeded” expectations despite initial statements to the contrary.
Sony has announced its 60th E-mount lens — the 50mm f/1.2 G-Master — that it hopes will prove that not only can it continue to make compact, lightweight primes but also can also do so while competing with the fast aperture lenses of both Canon and Nikon. One of the more prominent talking points that […]
Amazon sparked a frenzy on Prime Day back in July after it accidentally listed a wide range of cameras and lenses — some worth over $13,000 apiece — for $94.48 each. While we’ve heard of strange pricing errors before, what’s crazy is that Amazon honored the orders and buyers actually received tens of thousands of […]
A decade into the E-mount camera system and Sony has become well-versed at making 50mm lenses for mirrorless bodies. The company’s latest effort, the 50mm f/1. 2 G Master, is the most ambitious as well as the most satisfying.
One of the main complaints when Sony releases a high-powered new full-frame E-Mount camera is, “Okay, but where’s the glass!?” The release of the impressive Sony a9 ‘sports camera’ was no different, but a new report claims Sony is working on at least one long, fast prime to silence the critics. According to Sony Alpha […]
It’s not one of Canon or Nikon’s 800mm behemoths, but Sony’s 500mm f/4G comes close… if not in focal length, then at least in price. At $13,000 it is the most expensive and longest prime Sony makes, and photographer John Sison got his hands on one to review. The vast majority of you reading this […]
The next lens in Sony’s high-end G Master line has been revealed, and it promises the “highest ever quality bokeh for an alpha lens.” Say hello to the FE 100mm f/2.8 STF GM OSS. This new mid-telephoto, full-frame prime lens was built with bokeh in mind, and make no mistake of it. “The new 100mm […]
When Sony and Sigma released lenses with nearly identical specifications (or at least nearly identical target customers), photographic gear scheduling marked a rare alignment.
In addition to the impressive new a9 mirrorless camera, Sony also debuted a new lens today. Meet the brand-new 100-400mm f/4. 5-5. 6 OSS G Master super telephoto zoom lens—the longest E-mount lens Sony has ever manufactured.