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Here’s One of the Easiest Ways to Diffuse a Flash

One of the cool things that photographers can do is use a shoot-through reflector. Most of us use it to soften the light that the sun outputs and work with natural lighting. But did you realize that you can also use it to soften the light from a flash or a strobe.

How a Flash Fixes Your Old Camera’s Bad Performance

When this was typed into our site's search engine, I immediately got excited. Yes, a flash can fix almost any sort of bad performance with a camera. Lots of new photographers are very afraid of flash so they only use constant light and neons.

Unlock Extra Portable Power: Profoto B10X Review

With a lot of power inside what’s not much larger than a camera lens, the Profoto B10X packs a lot of power into an on-site light. It’s 250 Ws of flash and 3250 lumens of continuous light in a light that’s only 3.

An Intro to Shadows in Photography

What is a photograph? There are many different ways to answer this simple question, but in basic abstract terms through the lens of lighting, every photograph is a combination of highlights and shadows.

Profoto B2 Long-Term Review: A Small Flash That Punches Above Its Weight

The Profoto B2 is a small, seemingly-"underpowered" light that was released back in 2015 and that has been with me for the past two years. Having bought it used and taken it on trips, shot in-studio, and photographed on-location, there are a lot of good things to say about it. [Read More]

The Reasons Why LEDs Won’t Beat Flash Photography, Yet

If I had a nickel for every marketing rep that told me that the industry is heading towards LEDs to replace strobe, I'd be rich. LEDs are easier to work with to a degree. In fact, LEDs are great--if you're indoors with tons of control over all the light.

We Tested the 3 Best LED Lights for Photographers

e so cool! They're easy to use. Gel them a bit and they can give you a totally different look. Better yet, they're incredibly versatile and let you focus on just creating. The cherry on top: they can give you a cinematic look.

Profoto Camera App Review: The Future of iPhone Photography?

Profoto recently announced a revamped version of its Camera App and with ample new features and a new file format, it certainly sounds promising for smartphone photography. I recently shot a swimwear editorial with it, both in-studio and on-location.

Why You Should Upgrade Your Speedlight to a Studio Strobe

I’d argue that nearly all of us owned a speedlight at some point before we owned a studio strobe. When we’re looking to dip our toes into supplemental lighting, strobes seem like a big investment. It just makes sense to pick up a cheap speedlight to play with, right? Like many others, I did the […]

Useful Photography Tip #196: The Golden Hour Look Any Time of the Day

Everyone loves the look of the golden hour when shooting portraits. But it's always available for a short period of time. Don't worry though, there's a way to get it at any time of the day. Best of all, this is NOT POSSIBLE IN PHOTOSHOP WITHOUT A LOT OF WORK! The reason for this is because you'll create an organically looking light in the scene and not just use a gradient. Here's how!

Creating the Photograph: Donald Bowers “Why Here! Why Now?”

Photographer Donald Bowers is based in New York City with over 12 years of professional experience. And for "Why Here! Why Now?" Donald decided that he wanted to play around and experiment a bit. For a bit of background on Donald, he's a Getty Images photographer and has had a wide variety of clients including Cohn & Wolfe, Grey Advertising, CNN and Heineken.

Review: Godox Thinklite TT350F Mini Flash (Fujifilm)

Godox are synonymous with producing good quality lighting at prices that make the accessories affordable to the masses. Their flashes are well built, and they have one of the most robust, user friendly wireless trigger systems around with their R2 triggers.

Hands On with the Small but Mighty Profoto B10

I got my hands on a pair of the new Profoto B10 for some hands-on shoot testing from Profoto. If you just want to see the photos, scroll to the end of the article. If you want to get a little background on the ideas and the tech, read on. But before I get into […]

Adorama Announces New ORLIT Flashes and Monolights

If there was one thing that you could say that was true of the photography industry today, it would be that there are more options now in terms of quality low budget lighting and accessories than most people know what to do with.

Tutorial: Mixing Strobes and Natural Light for Outdoor Headshots

Heads can be stuffy business, always hanging out in a studio, playing with the same exact lighting setup and just going through the motions. One great way to have your headshots stand out is by getting out of the studio altogether and taking your headshot sessions outdoors!

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Elinchrom ONE: Its First Battery-Powered, 131 Ws, HSS Monolight

Elinchrom has announced the Elinchrom One, its new portable off-camera battery-powered monolight that the company says has been requested for a long time. It features an integrated battery, 725 full-power flashes per charge, high-speed sync, and 131 watt-seconds (Ws) of power.

Anker Unveils First Ever ‘Made for iPhone’ Certified External Flash

Less than a week after reports indicated that “Made for iPhone” certified strobes were on the way, we have our first official product. Made by Anker—better known for their battery packs—the cube-shaped LED flash is compatible with the iPhone 11 and 11 Pro models, and will be available to purchase next month for a reported […]

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Godox Unveils the AD1200 Pro: Its Most Powerful Strobe Yet

Godox has officially unveiled its most powerful strobe yet: the AD1200 Pro. After first teasing a prototype in late 2019, the company is ready to reveal the final product, making it more affordable than ever to add 1200Ws of flash power into your arsenal.

Godox Unveils the AD400Pro 400Ws All-In-One Flash

Godox has just announced the new AD400Pro (also called the Flashpoint XPLOR 400PRO TTL), an all-in-one outdoor flash that sits between the pint-sized AD200 and the heftier AD600Pro. The AD400Pro features 400Ws of power, a guide number of 72 (m, ISO100), 9 steps of power output (1/256-1/1), and a 0.01-0.9s recycle time. Color temperature is […]