08:00
The Surprising Reason Photographers Still Love Polaroid
The first Polaroid instant camera saw success nearly as instant as its film, selling out of its initial models less than 24 hours after the Polaroid Land Model 95 was born. But, in the ensuing 75 years after that first instant camera sold out, the company would rise to a household name as synonymous with instant photography as Kleenex is to tissue, crash into bankruptcy fueled by a Ponzi scandal, suffer through an era of gimmicky licensing deals until finally find footing keeping instant film alive for artists and retro fans.