X-Rite has been helping photographers, and videographers get their colors right for many years. X-Rite ColorChecker Passports have been an essential tool for many, and now X-Rite is looking to take things further by introducing the X-Rite i1Display screen calibration tools.
When you get to the idea of calibrating your monitor as a photographer, chances are that so many photographers stray away from it simply because they don't understand it. But calibrating the monitor that you're editing on or at least editing in the same spot over and over again will really help you not necessarily create better photos, but create more consistency in the photos that you put out.
X-Rite has announced the ColorChecker Video XL, a huge color balance reference target that’s designed for long-distance, wide-angle, and/or aerial shots in which a smaller target just wouldn’t suffice.