Fujifilm Makes Medium Format Even More Competitive With GFX50S II

I remember when medium format was revered as the precipice of having made it. Only a select few within the industry had the resources to shoot with a $60,000 Phase One or Hasselblad H-system. Although it was something many photographers aspired to, the minute club was rather pretentious.

I remember assisting a photographer at Milk studios and feeling like I'd never be able to shoot that caliber of work with my income. Enter Fujifilm. It has been a pleasant surprise watching the journey of Fujifilm's GFX series shatter that mindset and evolve into what it has become today. And now, with the introduction of the Fujifilm GFX 50s II, they are making medium format more accessible than ever. .

fujifilm was format medium

2021-9-2 17:00

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The Fujifilm GF 80mm F1.7 R WR Is a 63mm G1.3 Equivalent Lens for the GF System

When the Fujifilm GF system launched, one of the first lenses that I expected was the Fujifilm GF 80mm f1. 7 R WR. But that consistently was not what we were getting. What I was always told was that "Medium format is hard to make this for!" But I'd always respond with a reminder that the GF format is larger than full-frame, but it isn't a proper medium format system since it doesn't even reach a 645 sensor size. thephoblographer.com »

2020-01-23 11:00