They say a picture's worth a thousand words. But in a tongue-in-cheek new Apple ad, a picture turns out to be worth hundreds of new customers, thanks to the iPhone 7's Portrait mode. The minute-long spot features a quiet family barbershop that sees its business boom after posting photos of its clients and their sleek new haircuts in the window.

The photos, of course, are taken with the iPhone 7's bokeh-imitating Portrait mode.

Photographers will likely find the premise a little tiresome, as they've heard for ages how easy it is to replace their experience and skill set with an incredible new camera/auto mode/photo app. But as much as we want to dislike this ad, it's just too darn upbeat and clever to hate. See what you think.

2017-5-16 01:28