Remember when we all went crazy over a 2MP camera on a mobile phone? Now we have a smartphone camera that has not one, but three lens options built into it. Apple by no means is the only - or even the first - company to have this feature, but it's certainly the most popular.
You guys: people are starting to finally realize that they suck at Instagram enough to warrant needing to bring a photographer with them and ALSO HIRE THOSE PHOTOGRAPHERS!!! This is one of the latest new trends in photography that's come after birthing photography, family documentary, etc.