Fujifilm has a problem, albeit a good one, in that it is struggling to make enough cameras to meet demand. The excess demand has resulted in a significant issue: scalpers, people who buy a popular product to resell it at a markup.
Fujifilm is doing something about it, at least in Japan.
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. petapixel.com
Infrared conversion specialist Kolari routinely shares teardowns of new cameras, such as the EOS R5 II in October, and the Nikon Z8 and Hasselblad X1D II 50C last year.
Fujifilm has strived to innovate itself despite the challenges thrown its way. There is the X series, which has some of the best rangefinder-style powerful cameras, and then there is the medium-format series, the GFX.
Following in the wake of Fujifilm's massive week of announcements, I've noticed a trend in the commentary online that basically boils down to this: "Why would I pay that much for an X-T5 lite?" These same people seem almost angry that the X-T50 appears to be selling well. [Read More]
It is highly unlikely that you have not heard of the Fujifilm X100VI. Similarly, you've probably seen some polarizing discourse around it. For some reason, it's seemingly only appropriate to love this camera or dunk on it.
Fujifilm launched its promised raffle that will allow photographers the ability to purchase a Limited Edition X100VI today, but perhaps more interesting is how many are available: 200. [Read More]
The Conservation Alliance (TCA) announced that it will auction off a Fujifilm X100VI Limited Edition camera, provided by Fujifilm, in order to raise funds to protect and expand North America's wild and outdoor spaces. [Read More]