While the Fujifilm X half camera is not expected to arrive for 10 or so days, its companion app has arrived on the Apple App Store and the Google Play Store. Now is as good a time as any to break down what the companion is, what it does, and why all X half owners should absolutely use it.
The app is a vital part of the overall X half experience.
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Fujifilm will relocate the production of four of its most popular X Series cameras from China to Japan, aiming to mitigate the impact of high United States tariffs and associated economic uncertainty. [Read More]
Fujifilm was prolific this year, launching four new digital cameras, including the hyper-popular X100VI, a pair of new Instax instant cameras, and four new lenses (although it's more like three). [Read More]
Amateur Photographer's editor, Nigel Atherton, recently chatted with Fujifilm with Theo Georgiades, general manager of Fujifilm Imaging Solutions UK, discussing a wide range of topics, including Fujifilm's product strategy, performance, and the resurgence of film photography. [Read More]
Fujifilm's new entry-level X-M5 is very affordable and that is a good thing because mirrorless cameras are expensive. At a cursory glance, it feels like every smartphone and mirrorless camera nowadays is further and further beyond the reach of most people who are nonetheless enthusiastic about the art form. [Read More]
Fujifilm announced the X-M5, a mirrorless interchangeable lens compact camera that is the lightest in the X-Series and is designed to appeal to new and emerging content creators who want one small, compact camera that can take both photos and videos. [Read More]
The Fujifilm X-T50 combines the classic camera styling of the wildly popular X100VI with the flexibility of an interchangeable lens X Series camera. It is designed for burgeoning photographers who prioritize style over top-of-the-line performance.