Fujifilm has taken an unusual departure from its regularly scheduled programming to bring you. . . instant noodles? Yes, you read that correctly — as part of a promotional giveaway, Fujifilm Korea has created Fujifilm Film Simulation Instant Noodles, a line of instant noodles that's wrapped with the same branding used on Fujifilm's Provia 100 color reversal film packs.

According to the description, the Provia 100-branded noodles taste like 'hot and tangy kimchi. ' For those unfamiliar with kimchi, Wikipedia describes it as 'a staple in Korean cuisine [. . . ] a traditional side dish made from salted and fermented vegetables, most commonly napa cabbage and Korean radishes. '

It appears as though you won't be able to get the instant noodles outside of South Korea. If you happen to be reading this from South Korea — or plan on taking a trip there soon — you can jump over to Fujifilm Korea's promotional page and secure yourself some film-inspired instant noodles.

2018-7-16 18:24