Usually, when were hear any word about Fujifilm and good ol' analog film, it's in relation to the discontinuation. But in this case, it's more of a replacement. Fujifilm sent notice out today to retailers that they're discontinuing their 24 exposure rolls and replacing them with 36 exposure rolls.
This notice is specifically about their ISO 200 and 400 rolls of film. Fujifilm does not make these film emulsions in 120 format anymore, only in 35mm. . thephoblographer.com