Lomography announced a new line of Petzval lenses in July. The five prime lenses range from 27mm to 135mm and, in some cases, deliver all-new lenses built by recalculating Joseph Petzval's original designs for his iconic 19th-century portrait lenses.
Here's how Lomography's engineers brought a nearly 200-year-old optical design back to life in 2025.
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. petapixel.com
Sigma has announced that it's first-ever autofocus-equipped cinema lens will be arriving in November. The 28-45mm T2 FF, which has been in development for over a year, will cost $3,399. [Read More]
Blackmagic Design announced a substantial price reduction across its Ursa Cine camera kits, marking a rare move in the high-end cinema camera market where prices have generally been rising. [Read More]
Google added more generative artificial intelligence (AI) to Google Vids today, enabling users to turn still photos into short videos in a few clicks using Veo 3. [Read More]
The Leitz Cine Hugo 40mm T1.5 is Leica's latest, super-fast prime lens for professional filmmakers and videographers.
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Apple has long been an industry leader when it comes to accessibility in technology. The company highlighted how the Action mode in its latest iPhone smartphones can help those with Parkinson's disease capture steadier, sharper video. [Read More]
Mavis Camera, a powerful video app for iPhone, now supports Atomos Ninja Phone, allowing iOS creators to connect professional cameras and lenses to a wider range of iPhones and iPads via HDMI.