Laowa Sunlight 2x Anamorphic Zooms Promise Ultra-Wide Aspect Ratios

Venus Optics announced a new anamorphic lens series for full-frame cameras. The Laowa Sunlight 2x FF Anamorphic Zoom Series brings the anamorphic look from Laowa's Proteus series to a broader audience and makes anamorphic filmmaking more accessible. [Read More]

Godox’s New COB Light Promises 4K HMI Brightness Using Half the Power

Godox has announced the MG4K, a powerful new lighting unit aimed at professional video productions and large studio environments. [Read More]

Fujifilm’s Cinema Camera is Called the GFX Eterna 55, Will Cost $16,500

Fujifilm has fully announced the medium format cinema camera it has been slowly teasing over the past year. It will be called the GFX Eterna 55, will feature a huge list of recording formats and codecs, and will be priced at $16,499.95. [Read More]

Supercharge iPhone 17 Pro’s Photo and Video Features With SmallRig’s New Case, Cage, and Filters

Apple just unveiled its highly anticipated flagship iPhone 17 Pro and iPhone 17 Pro Max smartphones yesterday, …

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Legendary Leitz Cine Launches its First Lenses for Mirrorless Cameras

Leitz Cine, a legendary brand in cinematic optics, has entered the mirrorless lens market. The new Leitz Cine Hektor lens lineup comprises six T2.1 primes, ranging from 18mm to 100mm, all designed for full-frame mirrorless cameras. [Read More]

Can the Canon EOS C50 End the Sony FX3’s Reign of Hybrid Dominance?

Canon unveiled the EOS C50 this morning, a 7K full-frame video-first hybrid camera priced at $3,899. Its most obvious competitor, aside from Canon's own R5 C, is the Sony FX3.

Is the Canon C50 the R5 C Successor People Have Been Waiting For?

Canon unveiled the EOS C50 this morning and the new RF mount-equipped full-frame cinema camera, Canon's smallest and lightest Cinema EOS series camera to date, seems like it could be the awaited successor to the Canon EOS R5 C hybrid camera.