Arri Owners Considering Selling Amid Challenging Cinema Landscape

German cinema company Arri is reportedly weighing its future and contemplating a potential sale.

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Lensrentals Shows Why Sony’s PTZ FR7 Camera Costs $6,000 to Fix

Lensrentals' founder Roger Cicala is back after a lengthy hiatus to deliver another of his legendary camera teardowns. This time, the camera going under the proverbial knife is the Sony PTZ FR7, a $10,500 cinema-grade E-mount PTZ camera and a very popular rental choice. [Read More]

15 Mind-Blowing Interactive Worlds Google’s Genie 3 AI Can Create

Google announced Genie 3, a new general-purpose AI-powered world model that can generate diverse, photorealistic interactive environments. [Read More]

$55,000 Arri Alexa 35 Xtreme Brings Wild Speed to Cinematic Filmmaking

Professional cinema company Arri announced a significantly faster and more powerful Alexa 35 camera, the Arri Alexa 35 Xtreme. [Read More]

Ulanzi’s New GlideGo Tripods Are Excellent for Photo and Video

Ulanzi continues to innovate with its new JJ05 and JJ06 GlideGo Tripods. Designed to meet the diverse needs of content creators, these tripods combine portability, durability, and professional-grade features to cater to both photographers and videographers.

Canon Claims it Has the Best Autofocus in the Industry

Speaking to PetaPixel at CineGear Expo in Los Angeles, Canon executives expressed their belief that the company remains an industry leader despite increased competition, especially when it comes to autofocus technology. [Read More]

Sirui IronStar Anamorphic Lenses Promise Cinematic Quality or Under $1,000

Sirui, makers of excellent photographic lenses, unveiled the IronStar series of anamorphic cinema lenses for full-frame cameras. The trio of lenses all feature fast T1.