A Vietnamese store is accepting reorders on a Sony A7V that does yet NOT exist. The listed specs are those of the current Sony A7IV and the image is hilariously photoshopped. But I appreciate that they at least tried to design something new.
Personal note: I am a fan of top screen…hope one day Sony…. sonyalpharumors.com
On September 22, Sony increased prices on most of its cameras. I predicted this would be followed by Amazon Prime deals and holiday promotions bringing prices back to their original levels. And now, that’s exactly what seems to be happening—Sony US is teasing major rebates on gear.
You may have noticed that AI generated FAKE Sony Alpha Guides are now flooding Amazon. A fee examples: This fake A7rV guide -> please do NOT buy! This fake A7IV guide -> please do NOT buy! This fake RX100VI guide -> please do NOT buy! Those guides now make up of the vast majority of… The post Alert: Fake AI Sony Alpha Manuals Flooding Amazon first appeared on sonyalpharumors.
A newly published Sigma patent reveals the design of three fast f/1. 2 prime lenses. Two are already on the market — the 50mm f/1. 2 and 35mm f/1. 2 — while the third points to an unreleased 85mm f/1.
Sony launched new deals in Europe: Up to 500 Euro off at Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton. Up to 500 Euro cashback at Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton. The post New European deals: up to 500 Euro discount on Sony Alpha gear first appeared on sonyalpharumors.
One of my readers pointed out that Sony is hosting a new Be Alpha event in Barcelona on October 16. He mentioned that in the past Sony announced the A7 IV (or perhaps even the A7 III?) at a similar event in Barcelona.
Sony RX1rIII in Stock at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK. Tom Calton has a very nuanced about the Sony RX1rIII :) Bottom line: He thinks the Sony RX1R III is not a bad camera — it’s compact, beautifully built, and delivers stunning 61MP image quality.
To fix a production bottleneck and supply issues Sigma has re-announced a new version of the Sigma 14mm f/1. 4 FE. You can preorder it now at BHphoto (Click here). The caveat is that it now costs $80 more and that expected availability is March 2026! Note: Optically it’s the same as the previous lens but… The post The “new” Sigma 14mm f/1.