Panasonic Becomes the Fifth Camera Manufacturer to Join Content Authenticity Initiative

The new wave of artificial intelligence makes it extremely challenging to distinguish between facts and fiction. Midjourney and ChatGPT are working to refine their AI model to the point that the 'unreal' looks very authentic.

Amidst this, the fear of photographers losing their livelihood becomes more real, and so does their creative vision being plagiarised, thus hurting their brand image. To help photographers have the upper hand, Panasonic joined the Content Authenticity Initiative on April 8, 2025. Here is what they had to say. .

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2025-4-15 19:00