Every camera system is pretty much made or broken by the quality of their 24-70mm lenses, and the Canon RF 24-70mm f2. 8 L IS USM is one that solidifies to us that the RF system is a solid one. Not only will photojournalists really appreciate the autofocus speed and image quality, but they'll also like the build quality.
The point of mirrorless was to get smaller and lighter, and the Canon 24-70mm f2. 8 L IS USM does just that. At the same time, portrait photographers will really like the quality it renders. The lens is sharp, but not sharp to the point where clients will be super problematic with the quality of their faces or anything like that. Both types of photographers will like how durable the lens is. Beyond that, everyone will like the image stabilization that it offers and a pretty fair price point. . thephoblographer.com