Ricoh's President and CEO Noboru Akahane has announced that the Pentax and GR camera brands will undergo a dramatic restructuring that will see mass production end.
It will also end distributor relationships and go direct-to-consumer.
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. petapixel.com
Ricoh Japan has published more details on its plans to adjust its Pentax camera business structure. The company says that its main goals are to add additional contact points with customers and strengthen direct communication with them. [Read More]
Ricoh seemingly made the significant announcement that it would cease the mass production of digital cameras (which includes the Pentax brand), shifting instead to a direct-to-market model.
Ricoh's President and CEO Noboru Akahane has announced that the Pentax and GR camera brands will undergo a dramatic restructuring of the business. [Read More]