Samyang’s New Prima Series Lenses Launch with the AF 35mm f/1.4 P

Samyang announced the AF 35mm f/1.4 P, the first lens in what it is calling its Prime Series. Made for Sony E-mount, Samyang says the new lens sets the standard for its manufacturing technology as the first in its third generation of products. [Read More]

The Aurora 85mm f/1.4 is Sirui’s First Full-Frame Autofocus Lens

Sirui announced the Aurora 85mm f/1.4, a full-frame, autofocus prime lens for Sony E-mount, Nikon Z-Mount, and Fujifilm X-mount. [Read More]

Meike to Release a 50mm f/1.8 AF Lens for Nikon Z and Sony E

Meike will release a new full-frame 50mm f/1.8 autofocus lens for Sony E and Nikon Z next month for a very reasonable $160.

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Irix Launches 15mm f/2.4 and 150mm f/2.8 Lenses for Sony E-Mount

Irix has reformatted two of its older DSLR lenses to be compatible with Sony E-mount cameras. The company promises these new versions maintain excellent image quality but bring improved design such as a new aperture ring and housing. [Read More]

Sigma Adds Three New Lenses: 17mm f/4, 50mm f/2, and 23mm f/1.4

Sigma has announced three new compact prime lenses and the upcoming availability of three existing lenses for the Nikon Z-Mount. [Read More]

The DJI Ronin 4D Flex Lets You Detach the Head from the Ronin 4D Camera

If there is one thing that can be said about DJI's cinema camera endeavors, it's that they are unique. The Ronin 4D was already a major shift from traditional systems, and now the Ronin 4D Flex is yet another play on the design. [Read More]