Welcome, Leica! Sincerely, Impossible Project

Welcome Leica! It is with a smile on our faces that we welcome another player in the instant camera world! The new Sofort proves beyond doubt that what we did in 2008 was not like it seemed at the time (and many times along the way) absolutely crazy. That people do want photography to go […]

Leica Unveils the Sofort, Its First Instant Camera

Leica today officially announced the Sofort, the company’s very first instant camera. It’s a compact snapshot camera that shoots Fujifilm Instax Mini film. The Sofort has a unique Leica-designed camera body that comes in orange, white, and mint colors.



Oops: Leica Implies Canon DSLR Photo Was Taken with Their Instant Camera

In a silly mistake that made us chuckle and shake our heads all at the same time. Earlier today, we were told Leica was using a DSLR photo on their Sofort Instant Camera landing page. In fact, they seemed to be implying the photo was taken with their camera. This is obviously a case of […]