An anonymous source told me that on September 22, Sony USA may raise the prices of cameras, lenses, and accessories by up to 10%. I hope this turns out to be wrong — but since other manufacturers have recently increased their prices, there’s a real chance Sony will follow.
So if you’ve got something on…
The post Sony USA May Raise Prices by 10% on September 22? first appeared on sonyalpharumors.
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Camera image: Sony Sony has increased US pricing for most of its imaging products, seemingly in response to tariffs levied by the country. While the company raised prices for some of its lenses and cameras back in May, it wasn't an across-the-board increase, as some gear, such as the a7R V, was untouched. dpreview.com »
2025-07-01 22:51
Prime Day is back July 8-11, with double the days and millions of deals. Amazon also officially promised lowest prices of the year so far on some Sony products (hopefully this includes Alpha gear). sonyalpharumors.com »
2025-06-18 16:10
You can find the full list of price increases here: sony.jp/info2/240801_list.pdf. This was the YEN performance of the past years: sonyalpharumors.com »
2024-07-18 09:26
Sony has announced that throughout the remainder of this week, it is offering a series of discounts across a number of its popular Sony Alpha cameras and lenses, as well as bundles, the RX lineup and accessories. dpreview.com »
2020-10-14 23:59
If you’ve been eyeing a Sony mirrorless camera, now may be the time to pull the trigger. Sony just announced a major summer sale in which the prices of many popular camera models have been slashed by up to $1,000. petapixel.com »
2019-05-30 19:30
Matti Haapoja made a first direct comparison between the two cameras: Main takeaways: Image quality: The Nikon ZR offers more detail, dynamic range, and easier color grading (especially with RED RAW) compared to the FX3.
Prime Big Deal Days 2025 is returning October 7–8. This is a Prime member-exclusive event, so customers will want to join Prime now (Click here). Prime members can start enjoying Prime Big Deal Days savings today (Click here).
A tipster told me that Sony might announce a new macro lens on September 30. I haven’t yet been able to confirm this through reliable sources. So if you can confirm — or debunk — this rumor, please reach out using my anonymous contact form or contact me via eMail, Signal, Telegram.
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Just a mock-up :) Finally I can confirm through trusted sources that Sony will announce the new Sony A7V in October/November! A double Sony announcement: New lens and New A7V! To be more precise, sources told me Sony is likely to have a product announcement first for a new lens (could be this one?).
Here are the images of the new 7Artisans 10mm f/2.8 E autofocus lens that is coming by end of this month. The post New 7artisans 10mm f/2.8 AF lens is coming this month first appeared on sonyalpharumors.