Sony Announces the new Sony a9 Flagship Camera

Today, Sony is announcing their brand new Sony a9 camera that has been rumored for a really, really long time now. We're currently live at the announcement and so more details are coming in. Stay tuned!

The SLRMagic 8mm f4 For Micro Four Thirds Has Very Little Distortion

Today, the new SLRMagic 8mm f4 for Micro Four Thirds cameras was announced. This lens is being targeted at professional cinematographers and is being touted as perfect for aerial photography. The SLRMagic 8mm f4 renders a 16mm f8 field of view and depth of field when compared to full frame offerings. The lens also exhibits very little distortion.

The Fujifilm GFX 50s System Will Cost $6,499 Body Only

Fujifilm revealed their GFX 50S medium format mirrorless camera and accompanying lenses back in September at Photokina. We have known for some time now, thanks to that announcement, about the specs of the camera - but what we did not know was the release timeline nor the pricing.



OIympus OM-D E-M10 III Photos and Specs Leaked

Olympus announced its OM-D E-M10 II entry-level mirrorless camera back in August 2015, so it’s time for a refresh, and that refresh is nearly upon us. The upcoming Olympus E-M10 III has just been outed with leaked photos and specs.

Why the iPhone 7 Has to Simulate a Shallow Depth of Field

Why do the new iPhone 7 phones have to simulate a shallow depth of field? The short answer: physics. Most photographers know that creating a shallow depth of field (DOF) is usually as easy as using a big aperture (of course, using a longer focal length helps). Even a 35mm lens on a full frame […]