First, a little backstory. For much of my young career, I shot Canon. Be it the 1D, 1D2, 1DS, 1D3, 1DS2 and 1DS3, let’s just say I had a thing for the ergonomics of that chassis. In every camera I would replace the focusing screen with the cross-style manual focusing option and would never use […]
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The Kodak moment is gone, but today Fujifilm thrives after a massive reorganization. Here is a detailed analysis based on firsthand accounts from top executives and factual financial data to understand how and why the destinies of two similar companies went in opposite directions. petapixel.com »
2018-10-19 19:10
In an unusual move, Canon says that it will announce five new "hybrid" L-series lenses for its RF mirrorless cameras on October 30. Based on the teaser image provided, the lenses are designed similarly to the 24-105mm f/2.
Most photographers probably don't think Hasselblad makes zoom lenses. In a sea of primes, the company makes the general-purpose 35-75mm lens and even the older H-mount system only has a couple.
Sigma announced the 28-105mm f/2.8 DG DN Art lens for Sony E and Leica L mount systems. It combines the speed of the much loved 24-70mm f/2.8 lens type with the more versatile focal range of the 24-105mm f/4 in one, sacrificing a bit of range at the wide end to maintain the f/2.8 aperture. [Read More]
Tamron has announced the 28-300mm f/4-7.1 Di III VC VXD (Model A074), a new all-in-one zoom lens for full-frame Sony E-mount mirrorless cameras. [Read More]
According to patent documents filed in Japan, Tamron is working on a fast lens with a huge zoom range. The proposed 50-200mm f/2.8 would be the first of its kind, offering a massive range with no cost to light gathering capability pro-level 70-200mm lenses provide. [Read More]
Sigma introduced the world's first full-frame, mirrorless, f/1.8 lens: the 28-45mm f/1.8 Art. But if no one has ever made a lens like this before, do we even need it? Let's look at the facts with this rather odd entry and see if it's a hidden gem or a mad science experiment. [Read More]
Sigma announced the 28-45mm f/1. 8 DG DN Art for Sony E and Leica L-mount cameras. Carrying on the spirit of the now legendary 18-35mm f/1. 8 for APS-C DSLR cameras, this new zoom is the world's first with a constant f/1.