Tamron has announced the 18-400mm f/3.5-6.3 Di II VC HLD, which it is calling “the world’s first ultra-telephoto all-in-one zoom lens” with an extremely flexible zoom ratio of 22.2x. The new lens, available for Canon and Nikon APS-C cameras and with an equivalent focal length range of 28-600mm, is packed in to a surprisingly light […]
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The Sirui Dragon Series B25R bendable RGB LED light first announced a few months ago is now officially available to order. The $199 500 Lux LED light can be bent inwards or outwards to provide a wrap-around light, giving creatives the flexibility (pun intended) to properly and easily light their subjects in practically any space. [Read More]
Benro has developed what it says is the world's first travel tripod with "one-key auto-leveling" that uses a battery-powered system that will adjust a tripod to be perfectly level automatically. [Read More]
Pixii says its new 2023 version of its digital rangefinder camera of the same name is the world's first to use a 64-bit processor, which leads the company to claim it as a next-level "software-defined camera." [Read More]
Rotolight has announced what it says is the world's first electronic "SmartSoft Box" for its AEOS 2.
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Sony has announced the Xperia 1 Mark IV, a smartphone packed with features that put the needs of video shooters first but doesn't hold much back for everyone else. It's also the first smartphone with a true optical zoom lens that can shoot between 85mm and 125mm. [Read More]
The LargeSense LS911 is definitely a camera that is not for everyone. It is well-suited to individuals who want to thoroughly explore large format photography or who already have experience working with large format camera systems.
Canon is rumored to relaunch its tilt-shift line of lenses in RF mount in 2021, but a new report restates they won’t be simply re-mounted versions of their EF counterparts but instead will feature autofocus — a first for tilt-shift lenses.