Blending past and present, Los Angeles-based production company Valkyr Productions shows how its team crafted an award-winning Western-style Rolls-Royce commercial. [Read More]
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Fujifilm Corporation announced that it is developing its first-ever filmmaking camera, the Fujifilm GFX Eterna, scheduled for release in 2025. [Read More]
Lexar's Professional Go Portable SSD and Hub, which raised over a million dollars on Kickstarter, is finally in-stock and shipping. [Read More]
When Canon unveiled the RF 35mm f/1. 4 L VCM lens in June, the company referred to its fast new prime lens as the first in a series of new hybrid primes. That series has grown by two today with the launch of the RF 24mm f/1.
Instagram lowers the video quality on less popular posts that aren't amassing as many views.
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Thypoch's new Simera-C cine lenses offer four focal lengths for Sony E-mount with all metal construction and optimized for high-resolution full frame cameras. [Read More]
The Nikon Photo Contest, running since 1969, has welcomed filmmakers into the fold in recent years. To better showcase this, the upcoming 40th edition of the competition has a new name: The Nikon Film and Photo Contest. [Read More]
The Sony a7S series is the oft-forgotten member of the Alpha lineup, languishing in the shadows of its siblings and never quite finding a place to shine. However, while some think the series should -- or at least will -- be left in the past, perhaps the Sony a9 III shows that there's instead a path to a bright future for a hypothetical a7S IV. [Read More]