Speaking to PetaPixel after the launch of a new camera and two new lenses, Sigma's CEO Kazuto Yamaki shared the origins of the new camera's name: "beautiful foolishness." [Read More]
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The stylish new Sigma BF has proven very popular with photographers, quickly selling out in Japan ahead of its release this week. Some of those photographers may be keen to add a grip to the BF, ensuring a bit more purchase when using larger and heavier L-Mount lenses.
Photographer Hugh Brownstone and his design partner and friend Ed Palisoc are back with another carefully designed camera grip. This time, the design duo is looking at Sigma's latest creation, the "beautifully foolish" Sigma BF. [Read More]
The Sigma BF is milled from a single block of aluminum on state-of-the-art five axis CNC machine, which is a process that takes seven hours to complete. It should be no surprise, then, that the production capacity is extremely low: just nine per day. [Read More]
Today Sigma announced the BF, the company's latest camera that makes a series of wild, unexpected design choices. Sigma calls it "radically simple" and for the first time in a while, a company's marketing language isn't overselling the product. [Read More]
Sigma announced the BF, a compact 24.6-megapixel full-frame interchangeable lens camera designed to "evoke the essence of photography" through a "radically simple" design featuring just three buttons, a dial, and a shutter release. [Read More]