Speaking to PetaPixel after the launch of a new camera and two new lenses, Sigma's CEO Kazuto Yamaki shared the origins of the new camera's name: "beautiful foolishness." [Read More]
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The Sigma BF is milled from a single block of aluminum on state-of-the-art five axis CNC machine, which is a process that takes seven hours to complete. It should be no surprise, then, that the production capacity is extremely low: just nine per day. [Read More]
Today Sigma announced the BF, the company's latest camera that makes a series of wild, unexpected design choices. Sigma calls it "radically simple" and for the first time in a while, a company's marketing language isn't overselling the product. [Read More]
Sigma announced the BF, a compact 24.6-megapixel full-frame interchangeable lens camera designed to "evoke the essence of photography" through a "radically simple" design featuring just three buttons, a dial, and a shutter release. [Read More]