Today Sigma announced the BF, the company's latest camera that makes a series of wild, unexpected design choices. Sigma calls it "radically simple" and for the first time in a while, a company's marketing language isn't overselling the product. [Read More]
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Preorders: 500mm f/5.6 at BHphoto, Amazon, Adorama, FotoErhardt, Calumet, WexUK. 15mm f/1.4 fisheye at BHphoto, Amazon, Adorama, FotoErhardt, Calumet, WexUK. More Sigma 15mm reviews: And a full review at SonyAlphaBlog. sonyalpharumors.com »
2024-02-28 05:14
It’s not often that I get to review a lens that the world has never seen before. I’ve reviewed plenty of f/1. 4 lenses and I’ve reviewed the occasional 15mm fisheye, but a 15mm diagonal fisheye with an f/1. petapixel.com »
2024-02-27 18:00
The Sigma BF is milled from a single block of aluminum on state-of-the-art five axis CNC machine, which is a process that takes seven hours to complete. It should be no surprise, then, that the production capacity is extremely low: just nine per day. [Read More]
Speaking to PetaPixel after the launch of a new camera and two new lenses, Sigma's CEO Kazuto Yamaki shared the origins of the new camera's name: "beautiful foolishness." [Read More]
Sigma announced the BF, a compact 24.6-megapixel full-frame interchangeable lens camera designed to "evoke the essence of photography" through a "radically simple" design featuring just three buttons, a dial, and a shutter release. [Read More]