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Viltrox Spark Z3 TTL Flash Offers Cyber Mech Style and Bright Light

Viltrox has announced the Spark Z3, a new on-camera flash that combines portability with practical power in a design that nods to futuristic aesthetics. Aimed at photographers seeking a reliable yet compact lighting tool, the Spark Z3 is designed to provide straightforward illumination for everyday shooting, portraits, and travel photography. [Read More]

The Rise of China in the Photography World

Tariffs aren't the only reason why China has been doing so well in the photography world as of late. You see, if you ask many more traditional photographers, the Chinese are simply copying what the Japanese have done.

Has Sigma Developed a New 35mm Lens?

Every year or two, it is necessary for lens manufacturers to refresh their popular lineup to meet the resolution and speed criteria of the cameras. Sometimes, the update also helps to make a popular lens more compact, while improving its image quality.

The Best Prime Day Photography Deals in 2025

Amazon's annual Prime Day event has kicked off, offering a range of deep discounts on a diverse selection of products, including many exciting deals for photographers. [Read More]