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If a Canon RF 70-400mm Lens Is Real, Then Were Excited!

Canon has been doing some magical things in the world of lenses for a while now, in fact, their EF mount L series glass is still some of the best that you can lay your hands on. Fortunately for us photographers, they have been continuing their lens wizardry with their new RF mount lenses too, and we have already been blessed with some genuinely great Mirrorless lenses for the EOS R, RP, and Ra. thephoblographer.com

2020-1-17 14:00

Looking for a 70-200mm Lens? We Liked These, and You Will Too!

There are a few different types of lenses around that can be considered multi-tools thanks to them hitting the sweet spot(s) when it comes to focal ranges. 15-30mm lenses are great for multiple genres of photography from landscapes to environmental portraits, 35mm lenses are Goldilocks lenses and are great for just about everything, and the last multi-tool lens are 70-200mm lenses. thephoblographer.com

2020-1-11 02:00

Looking for a 70-200mm Lens? We Like These, and You Will Too!

There are a few different types of lenses around that can be considered multi-tools thanks to them hitting the sweet spot(s) when it comes to focal ranges. 15-30mm lenses are great for multiple genres of photography from landscapes to environmental portraits, 35mm lenses are Goldilocks lenses and are great for just about everything, and the last multi-tool lens are 70-200mm lenses. thephoblographer.com

2020-1-12 02:00

Canon Europe confirms its focus is on RF, not EF lenses unless the market demand[s] it

Although Canons flagship 1DX Mark III DSLR is still on the horizon, it seems as though Canon has stopped research and development efforts for new EF lenses. In an interview with Digital Camera World, Canon Europe pro product marketing senior manager, Richard Shepherd, said that while Canon will continue to support EF lenses, the plan is to focus on RF lenses, unless the market demand[s] it. dpreview.com

2020-1-9 02:02

Canon Done Making EF Lenses Unless Photographers Demand More

Canon is going all-in on mirrorless. The company has revealed that it has no plans to create any new EF lenses for DSLRs… unless photographers demand more. In an interview with Digital Camera World, Canon Europe pro product marketing senior manager Richard Shepherd states that Canon’s plan moving forward is to support existing EF lenses […] petapixel.com

2020-1-9 18:53

Just Got Your First Fujifilm Camera? Check Out These X Mount Lenses

There are a ton of great Fujifilm cameras on the market, and if you just got your hands on any one of them over the holiday period, you will no doubt love using it. As with any camera system, though, the lenses you use will play a more significant role in how good your images will be, and thankfully there are dozens of excellent X mount lenses available for you to use. thephoblographer.com

2020-1-7 02:00

The Sony Lenses That Made Our Jaws Drop When Shooting Portraits

When Sony first entered the Full Frame Mirrorless market, one of their biggest pain points was their then-lackluster lens lineup when compared to industry veterans like Canon and Nikon. Fast forward to today, Sony now has 30 lenses available for their Full Frame E-Mount cameras, while Canon and Nikon are playing catch up with their mirrorless lens offerings. thephoblographer.com

2019-12-22 08:00

Canon Could Be the Most Innovative Lens Company on the Market

While Canon hasn't exactly been innovating when it comes to their Mirrorless cameras, the same cannot be said about the company when it comes to RF Mount lenses. Sure, there aren't exactly a ton of native RF Mount lenses on the market currently, but the crazy development team that works behind the scenes at Canon HQ have been coming up with plans for some genuinely outrageous, yet possibly utterly brilliant lenses for their Mirrorless platform. thephoblographer.com

2019-12-13 14:00