For the past several years, Nikon has repeatedly surprised with how low it prices its cameras. It started with the very aggressively-priced Nikon Z9 and has continued through until earlier this month with the launch of the ZR. [Read More]
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When Nikon added the gold ring to the lens mount of its 28-135mm f/4 PZ earlier this year, I was ecstatic. Finally, Nikon was leaning into its brand color. I was saddened to learn it would only do this on select products moving forward.
It’s getting ever more challenging to earn a living from photography. It is especially difficult to start a photography business now. So, here are some of the barriers you may meet and how to overcome them.
OM System isn't willing to sacrifice the performance of its computational photography features in order to increase the resolution of its sensors. That strategy leverages one of the company's competitive advantages, but it also very well makes it difficult for its cameras to appeal to any photographer. [Read More]
Some of Nikon’s most popular and performant DSLRs used the smaller DX format -- Nikon’s term for an APS-C sensor. But as it shifted its strategy to mirrorless, all of its high-end cameras use the FX, or full-frame format. [Read More]
According to Canon's 2024 corporate strategy, the Japanese camera behemoth has several goals for the next two years, not the least of which is to "achieve overwhelming number one share in mirrorless camera market." [Read More]
A former Sony camera developer says that part of the company's strategy in the early days of mirrorless was to lull brands like Canon and Nikon into a false sense of security that the new technology wouldn't be as good as DSLRs -- until it was too late. [Read More]