Camera Makers Need to Lean Into Their Brand Colors Again

Camera Makers Need to Lean Into Their Brand Colors Again
ФОТО: petapixel.com

When Nikon added the gold ring to the lens mount of its 28-135mm f/4 PZ earlier this year, I was ecstatic. Finally, Nikon was leaning into its brand color. I was saddened to learn it would only do this on select products moving forward.

That got me thinking: every brand is leaning away from color when they should be leaning into it. For a tool designed to create art, the camera tends to be dreadfully boring.

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2025-10-4 21:29