Fujifilm: Please Make More Cameras with a Real ISO 100 Setting

Though your camera systems are great, I continue to become more and more concerned about where your camera system is going. When I first became enthralled with the Fujifilm system, the promise of full frame performance with an APS-C sensor held true.

If The Fujifilm GFX 50R is Real, It Needs These Features

One of the most exciting announcements that could be coming at Photokina 2018 is that of a brand new Fujifilm GFX 50R. This camera is slated to be the most affordable digital medium format camera on the market thus far.

The Fujifilm X-T3 Could Be Built In China; But Do We Care?

It shouldn’t be a surprise to anyone that the Fujifilm X-T3 is coming soon, we have been hearing about it for months, even if unofficially. The discovery today by Nokishita of the registration of an X-T3 in China only confirms what we have all been expecting from Fujifilm, however, it also introduced a new ripple into this picture of the upcoming Fujifilm flagship camera.