Fujifilm will relocate the production of four of its most popular X Series cameras from China to Japan, aiming to mitigate the impact of high United States tariffs and associated economic uncertainty. [Read More]
Fujifilm was prolific this year, launching four new digital cameras, including the hyper-popular X100VI, a pair of new Instax instant cameras, and four new lenses (although it's more like three). [Read More]
The Fujifilm X-T50 combines the classic camera styling of the wildly popular X100VI with the flexibility of an interchangeable lens X Series camera. It is designed for burgeoning photographers who prioritize style over top-of-the-line performance.
Fujifilm, continuing its torrid pace of new product announcements, appears poised to announce new cameras and lenses next week in Sydney, Australia. [Read More]
It has been a long time since Hasselblad brought a new X System medium format mirrorless camera, but those waiting for a successor to the X1D II 50C will find a lot to like about the X2D 100C. [Read More]
Fujifilm has announced the new XF23mm f/1.4 R LM WR lens to its lineup of interchangeable XF lenses designed for the X Series family of mirrorless digital cameras. The company says that its new generation of the popular R lens features an extensive overhaul of optical performance including fast and accurate autofocus for both stills […]
Since I purchased my first Godox product in late 2015, I’ve been extremely vocal about their product line because of their massive price to performance ratio. It’s a weird occurrence for one of the most capable products to also be one of the cheapest.
I admit to being a bit of a Fuji fanboy. I have to be in order to put up with all the quirks of the Fuji X system. I believe it is this unconventional approach by Fuji that results in their growth and dedicated following. But there is more to meeting my needs as a […]
Fujifilm just announced its new X-E3, a “rangefinder-style” mirrorless camera that combines solid imaging features with a small and sleek camera body. Inside the X-E3 is Fuji’s latest 24.
While the Fujifilm X half camera is not expected to arrive for 10 or so days, its companion app has arrived on the Apple App Store and the Google Play Store. Now is as good a time as any to break down what the companion is, what it does, and why all X half owners should absolutely use it.
Fujifilm announced the X-M5, a mirrorless interchangeable lens compact camera that is the lightest in the X-Series and is designed to appeal to new and emerging content creators who want one small, compact camera that can take both photos and videos. [Read More]
Hasselblad has published a teaser for a live event scheduled for September 7, presumably for a new mirrorless camera in the styling of the X series. [Read More]
If you’re a Fuji user looking for an equivalent to the “nifty fifty” lenses available for Nikon and Canon DSLRs, you’ve probably considered picking up Fuji’s old XF 35mm f/1.
Fujifilm has just announced its new Fujinon XF 80mm f/2.8 R LM OIS WR Macro lens, the first X Series lens to offer 1.0x magnification. The lens has a focal length equivalent to a 122mm on a 35mm full frame camera and features a design formula that uses 16 elements in 12 groups, including one […]
Fujifilm is reportedly working on bringing in-body image stabilization to its X Series cameras, something the company had previously said wouldn’t be possible and or/practical with its XF-mount lenses.
Amateur Photographer's editor, Nigel Atherton, recently chatted with Fujifilm with Theo Georgiades, general manager of Fujifilm Imaging Solutions UK, discussing a wide range of topics, including Fujifilm's product strategy, performance, and the resurgence of film photography. [Read More]
Fujifilm's new entry-level X-M5 is very affordable and that is a good thing because mirrorless cameras are expensive. At a cursory glance, it feels like every smartphone and mirrorless camera nowadays is further and further beyond the reach of most people who are nonetheless enthusiastic about the art form. [Read More]
Hasselblad's new flagship medium format mirrorless camera is the X2D 100C which features a 100-megapixel backside illuminated sensor, phase detection hybrid autofocus, in-body image stabilization, and 15-stops of dynamic range with 16-bit color. [Read More]
For some reason, “entry-level” mirrorless cameras almost all have one thing in common: a cringe-worthy focus on selfies—the Olympus E-PL8, Panasonic GF8, and Fuji’s own X-A2 are all great examples of this.