08:00
$999 Fujifilm X-T30 III Has the Same Sensor and a New Film Simulation Dial
Fujifilm has announced the X-T30 III, the company's latest entry-level interchangeable lens camera. The photography-first camera combines Fujifilm's tried-and-true 26.
18:56
Fujifilm to Make Four Popular X Series Cameras in Japan Specifically for the US Market
Fujifilm will relocate the production of four of its most popular X Series cameras from China to Japan, aiming to mitigate the impact of high United States tariffs and associated economic uncertainty. [Read More]
19:48
Fujifilm in 2024: 6 Cameras and 4 Lenses Propel Fujifilm to Superb Year
Fujifilm was prolific this year, launching four new digital cameras, including the hyper-popular X100VI, a pair of new Instax instant cameras, and four new lenses (although it's more like three). [Read More]
08:59
The New Fujifilm X-T50 is More Than a (Very) Pretty Face
The Fujifilm X-T50 combines the classic camera styling of the wildly popular X100VI with the flexibility of an interchangeable lens X Series camera. It is designed for burgeoning photographers who prioritize style over top-of-the-line performance.
18:00
Fujifilm Teases Two Cameras and Lenses for X Summit Next Week
Fujifilm, continuing its torrid pace of new product announcements, appears poised to announce new cameras and lenses next week in Sydney, Australia. [Read More]
16:26
Hasselblad X2D 100C First Impressions: An Enjoyable Experience
It has been a long time since Hasselblad brought a new X System medium format mirrorless camera, but those waiting for a successor to the X1D II 50C will find a lot to like about the X2D 100C. [Read More]
17:00
Fujifilm Reveals the XF23mm f/1.4 R LM WR Lens
Fujifilm has announced the new XF23mm f/1.4 R LM WR lens to its lineup of interchangeable XF lenses designed for the X Series family of mirrorless digital cameras. The company says that its new generation of the popular R lens features an extensive overhaul of optical performance including fast and accurate autofocus for both stills […]
19:28
Godox Demystified: A Complete Guide to X Series Flash Gear
Since I purchased my first Godox product in late 2015, I’ve been extremely vocal about their product line because of their massive price to performance ratio. It’s a weird occurrence for one of the most capable products to also be one of the cheapest.
19:15
Is Fujifilm’s X Series Really a Professional Camera System?
I admit to being a bit of a Fuji fanboy. I have to be in order to put up with all the quirks of the Fuji X system. I believe it is this unconventional approach by Fuji that results in their growth and dedicated following. But there is more to meeting my needs as a […]
17:47
Fujifilm’s New X-E3 Boasts 4K, Touch, Improved AF, and Bluetooth
Fujifilm just announced its new X-E3, a “rangefinder-style” mirrorless camera that combines solid imaging features with a small and sleek camera body. Inside the X-E3 is Fuji’s latest 24.
