There’s a reason that 64% of small businesses use email marketing to reach customers. Email marketing is a valuable tool for photographers to promote their work to potential and existing clients. Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and […]
Social media is a vital part of how a business promotes itself, and having a wide variety of social media tools at your disposal is important. While you can link all your social media accounts together to create one post appearing on all of them, this strategy ignores unique opportunities each platform offers to its […]
Instagram has nearly 500 million active users per day and pulls in engagement rates 23% higher than Facebook and 84 times higher than Twitter. With statistics like these, it’s the ultimate social media tool for photographers to share their work with clients worldwide.
Years ago, simply having a good website was enough for a photographer. Updating your site once every year was okay, and it basically existed as a digital version of your print portfolio. It was not the primary way that potential clients evaluated you.
Let’s be honest. We’re all guilty of judging by superficial features. Chances are that even you have been so vain — comparing your figure to that of perfect strangers only to be left with a sulky sense of defeat.
While photographers hone their skills, brand their services, and optimize their marketing to be more successful, another factor can have as much of an impact as all of the above: their home base.