Fujifilm Is Developing a Dedicated GFX Cinema Camera, the ‘GFX Eterna’

Fujifilm Corporation announced that it is developing its first-ever filmmaking camera, the Fujifilm GFX Eterna, scheduled for release in 2025. [Read More]

Lexar’s Super-Small Portable SSD for Mobile Filmmakers is Finally Shipping

Lexar's Professional Go Portable SSD and Hub, which raised over a million dollars on Kickstarter, is finally in-stock and shipping. [Read More]

Canon RF 24mm f/1.4 L VCM Hybrid Lens Is the Widest Fast RF Prime Yet

When Canon unveiled the RF 35mm f/1. 4 L VCM lens in June, the company referred to its fast new prime lens as the first in a series of new hybrid primes. That series has grown by two today with the launch of the RF 24mm f/1.

Instagram Reduces Video Quality for Less Popular Content

Instagram lowers the video quality on less popular posts that aren't amassing as many views.

[Read More]

Thypoch’s New Simera-C E-Mount Cine Lenses Are Affordable and Lightweight

Thypoch's new Simera-C cine lenses offer four focal lengths for Sony E-mount with all metal construction and optimized for high-resolution full frame cameras. [Read More]

Nikon’s 40th Photo Contest Celebrates Video With New ‘Nikon Film and Photo Contest’ Name

The Nikon Photo Contest, running since 1969, has welcomed filmmakers into the fold in recent years. To better showcase this, the upcoming 40th edition of the competition has a new name: The Nikon Film and Photo Contest. [Read More]

The Sony a7S Series Can Be Saved By Sony’s Global Shutter Sensor

The Sony a7S series is the oft-forgotten member of the Alpha lineup, languishing in the shadows of its siblings and never quite finding a place to shine. However, while some think the series should -- or at least will -- be left in the past, perhaps the Sony a9 III shows that there's instead a path to a bright future for a hypothetical a7S IV. [Read More]